Execute and oversee digital content for Distroller in Mexico, USA, Latin America and Spain, including digital strategy campaigns for new products in each country, which include: digital assets, motion videos, naming of the products and social media content design in each country
Countries:
Mexico, United States, Spain, Argentina, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Panamá, Perú and Dominican Republic
Role:
Global Content & Creative Manager
Tools:
Illustrator, Photoshop, XD, After Effects, Premiere and Audition
Year: Aug 2021 - March 2023
Social Media Strategy Assets
Design a digital strategy for all social media channels, including developing the assets, photoshoots, video edition and video animation.
Social Media: TikTok, Instagram, Facebook and Youtube
Master Graphics
Development of master graphics for product launches, this later on will be adapted for social media, paid campaigns, in-stores look and feel and e-commerce banners.
E-Commerce Banners
Develop and execute e-commerce banners and digital content inside the website for new productos and promotions.
Being part of the team for the development of the new website, designing layouts and providing feedback for the UI.
Motion Animated Video
Short animations between 1-3 min long for our Youtube Channel
Credits:
Animation and SFX: Violeta Corona
Voice: Digital Content Team
Assets Development: Illustration Team
Website Banners and Development
Develop website banners, categories assets and feedback rounds with the e-commerce team for the website development. Get to know the wireframes and the layout for mobile and desktop, this should be responsive.
Check out the website here
